AI has the potential to significantly change the financial services industry.
The truth is – it’s already changed the way we market for financial advisors.
By leveraging AI-powered data analysis, language models, and learned generation tools, you can personalize your marketing to resonate more deeply with your target audience. Additionally, the automation capabilities of AI allow you to delegate repetitive tasks, freeing up your time to focus on critical aspects of your business operations.
The million-dollar question is, how can we use it? And while new AI tools are being introduced almost daily. These seven AI-powered tools have been our marketing superheroes, swooping in to help us automate tasks, create personalized experiences for clients, and cook up some seriously incredible content.
Here are seven tools to power up your marketing today:
ChatGPT
Perfect For: Turning Any Idea Into Written Content
Widely known at this point, this genius tool from OpenAI is all about creative and engaging text. Use it for writing blog posts, crafting marketing materials, and acing those customer support responses. It is offered in a free to use and more feature rich paid platform.
Bard
Perfect For: Content Generation Including Real-Time Information
Google AI’s brainiac can pull real-world info from Google Search and is a pro at answering questions, summarizing docs, and even generating code.
Claude
Perfect For: Creating Longer Form Content
Anthropic’s brainchild is a creative wizard, writing storeis, code, scripts, and more. Perfect for summarizing research papers, writing marketing copy, and getting that personalized touch. This is our go-to for longer form content.
Otter.ai
Perfect For: Transcribing & Summarizing Meetings
The savior for transcribing meetings and keeping things organized. Take those transcriptions and turn them into blog posts, articles, or whatever marketing magic you need.
Wordtune
Perfect For: Writing Assistance & Summarizing Notes
The ultimate sidekick for summarizing long-form notes. Great for executive summaries and nailing marketing briefs, and it plays well with Otter.ai.
Midjourney
Perfect For: Imagery Generation
The Picasso of AI, creating stunning AI art, illustrations, and symbols to jazz up your marketing materials and add some flair to your website.
Veed.io
Perfect For: Creating Professional Scale Videos for Beginners
This one’s a master at whipping up simple marketing videos. Show off your expertise to potential clients or spread the word about your amazing services.
These AI tools are just the start, but for advisors looking to become efficient in marketing their practices -a great place to begin. They’ll save you time, boost your efficiency, and help you connect with more clients than ever before.
It’s important to know your marketing goals and pick the right AI tools and strategies to conquer them. And remember, measuring results is crucial! Analyze those outcomes, fine-tune your strategies, and ride the AI wave to long-term success. By using these tools in our marketing strategies, we’ve upped our efficiency and delivered top-notch service to our awesome clients. AI has taken us to heights we never even dreamed of!
The real question is, what’s next?
